Gaming pioneers such as Roblox and Fortnite have secured rafts of world-renowned artists for virtual experiences over the last two years. But though the trend of virtual concerts emerged during the pandemic, it’s anything but a passing fad.
With tech giants racing to plant their flags in the metaverse and startups raising substantial funds to join in, a vast virtual new world is emerging. But what does this mean for live music? What kind of user base can artists reach through these platforms, and how does the business case stack up?
This 60-minute conversation outlines what the metaverse is, what it means for your business, and why artists should be lining up to perform in it.