Victoria Matthews is the executive officer at the EAA where she is responsible for the implementation of the association’s strategy.

Victoria began working for EAA in 2012 as co-general manager under the Madrid presidency. In 2015, she moved to London to set up SEMA4 Consulting, a venue customer experience company, while continuing to work for the EAA managing the EU Subgroup, which transformed into the Arena Resilience Alliance during the Covid-19 crisis.

Victoria has a Master’s degree in Business Communication and is a certified customer experience professional, CCXP.