Victoria Matthews

Victoria Matthews is the executive officer at the EAA where she is responsible for the implementation of the association’s strategy.

Victoria began working for EAA in 2012 as co-general manager under the Madrid presidency. In 2015, she moved to London to set up SEMA4 Consulting, a venue customer experience company, while continuing to work for the EAA managing the EU Subgroup, which transformed into the Arena Resilience Alliance during the Covid-19 crisis.

Victoria has a Master’s degree in Business Communication and is a certified customer experience professional, CCXP.