Born in London, Sophie Lobl made her way to the United States following her Bachelors at Leeds University. She started her career in entertainment through the tutelage of Ari Emanuel and Marc Geiger (WME). Working as an assistant to Emanuel and Geiger, Sophie worked booking international tours for bands such as Tom Petty, Moby, David Byrne, and Maroon 5 to name a few.
Sophie is now a global festival talent buyer for C3 & Live Nation. She aggregates artist offers for 197 festivals. She is on the Lollapalooza INTL booking team as well as booking Bonnaroo, Music Midtown and Format Festival in Bentonville, AK.
Sophie is also the director of creative and campground experiences at Bonnaroo. She was a key part in the creation and curation of Lollapalooza Stockholm and partnering with Live Nation Sweden.
Sophie also manages La Doña with Charles Attal.