Sara joined Co-op Live in November 2020, bringing her 20 years’ experience from working as Chief Executive of a charity, an Assistant Chief Executive in the public sector at Manchester City Council and in the private sector for marketing agencies and retailers including Marks & Spencer.

Sara’s role has focused on marketing, digital and corporate social responsibility.  Specialising in behaviour change and connecting residents, businesses and visitors to the city of Manchester.

Currently, Sara is building the Co-op Live brand which is due to open at the end of 2023 in the new 23,500-seat live entertainment venue.  Co-op Live will not only be the biggest and best arena in the UK, it will also be planet friendly aiming to be net zero carbon with a charitable heart – pledging over £1m per annum to local and national good causes.