Sally joined Primary Talent International in March 2021, bringing with her an impressive, talented and diverse roster including Jack Harlow, Rina Sawayama, Kelly Lee Owens, Places+Faces, Maxo Kream,and many more.
Sally has worked with many of her clients from the beginning of their careers and has built their live careers from small rooms to venues such as the Roundhouse, Earth, and Electric Brixton and headlining stages at festivals around the globe. She prides herself on her varied roster and her ability to cater to the varying needs of her clients regardless of the genre of music.
A strong champion of diversity, Sally focuses on representing artists from many different backgrounds and championing female artists and artists in the LGBTQI+ space.
Before joining Primary, Sally spent six years at X-ray Touring. In 2020, she was nominated for the IQ New Boss Award, and she regularly speaks at industry events (past including ByLarm, Eurosonic) and at universities and colleges about the live music industry and booking.