Obi Asika is co-head of United Talent Agency’s (UTA) UK office.
In March of 2021, UTA acquired Asika’s UK-based, Echo Location Talent Agency (Echo), which is home to top artists across electronic and hip-hop music including Alesso, Bugzy Malone, Chase & Status, Davido, Diplo, Galantis, Gorgon City, Giggs, Hannah Wants, Major Lazer, Marshmello, Pendulum, Pa Salieu, Sampa The Great, Teni, Clara Amfo, Mistajam, Charlie Sloth, Ocean Wisdom, DJEZ, and Wizkid, among many others.
With the new acquisition, Asika, along with his talented staff, brought these artists into the UTA fold, allowing them access to the full scope of services across multiple practice areas including fine art, licensing, branding, video games, digital content, publishing, television, motion pictures, speaking and much more.
In his new role, alongside UTA UK’s co-head Neil Warnock, Asika is responsible for driving UTA’s growing music business as well as expanding existing practice areas including comedy, sports, marketing and other verticals.
Based in London, Echo Location Talent Agency was founded in 2012 with a focus on afrobeats, grime, drill, hip-hop and electronic music.