The first and only aluminium cup helps you achieve your sustainability goals and gives fans a significantly better cold beverage experience. The new Ball aluminium cup will achieve a 90% recycled content in 2022 and is infinitely recyclable. Unlike with other cups, there is no downcycling, no spread of microplastics, no landfills / incinerator.

Nora is responsible for Ball’s cups business in Europe and is on a mission to bring environmental sustainability to the live events and sports sectors.