Martin is the sustainability and partner manager at DTD Group, NorthSide and Tinderbox festivals.

NorthSide festival aim to become one of the leading festivals in the world on sustainability.

In 2009, he and three partners started what was the first sustainability agency in Denmark called WorldPerfect and amongst many projects the following seven years, made the Capitol of Culture 2017 blueprint for sustainability in cultural events.

In his spare time, Martin is also the founder and driving force behind Kulbroen, an icon and cultural institution at Sydhavnen in Aarhus, Denmark.

Martin will release his first book this year – topically titled The World Coup.