As co-owner, Lyke leads Green Events together with Laura van de Voort, with the aim of transforming the events industry into a future-proof one.

Her focus is on Club Green Events (Dutch Membership for event professionals) and collaborations that push the boundaries of sustainable and social change.  She combines her broad knowledge of social and environmental challenges with her 20 years of practical experience in the events industry.

She is one of the driving forces behind ADE Green and provides an on- and offline platform for the most inspiring stories, best practices, and innovations in the events industry.

Within the Green Deal Circular Festivals, she is in the lead for the thematic groups on energy, materials and travel & transport.