James Fleury is a music marketing strategist, entrepreneur and – most importantly – a huge music fan working at the intersection of music and tech. He is currently marketing lead at TicketSwap, the safest and easiest app for fans to buy and sell tickets to their favourite concerts, festivals, sporting events, theatre shows and club nights.
With over 6.5 million users in 36 countries, TicketSwap protects fans from overpricing by ensuring tickets are exchanged at fan-friendly rates. Together with its dedicated anti-fraud technology and partnerships with over 300 venues, promoters, festivals and ticketing companies worldwide, the company is dedicated to offering a fair, safe and simple experience for fans attending more than 40,000 live events globally.
Previous to TicketSwap, James established Nouvague – a creative agency for classical music founded with The Prince’s Trust in 2014. The company fostered a successful track record in developing marketing strategy and campaigns for an eclectic host of notable brands and personalities across Europe, US & The Middle East.
In 2019, he joined Primephonic – the popular classical music streaming app – to spearhead their ‘artist-first’ partnerships strategy, producing multi-territory campaigns with artists and record labels, including Grammy Award-winning musicians Daniil Trifonov, Joyce DiDonato, Alison Balsom, John Adams, Eric Whitacre, Nicola Benedetti, Sheku Kanneh-Mason & Vikingur OIafsson, as well as campaigns with Universal Music Group (Deutsche Grammophon, Decca, Mercury KX) Sony Masterworks, Warner Classics, [PIAS] Recordings, Erased Tapes and LSO Live. The company was acquired by Apple Music in July 2021, in a landmark move for music streaming.
Away from music, James is passionate about football, cycling, journalism & social issues such as racial identity and LGBTQIA+ education.