Holger Jan Schmidt

Holger is one of Europe’s leading networkers in the music festival industry, with his main focus on sustainability and social responsibility.

He leads the pan-European think-tank GO Group (Green Operations Europe) and works for YOUROPE, the European Festival Association.

He is an ambassador and project manager for the international Take A Stand initiative and campaign for the (live) music sector, which was launched in 2017 to encourage social cohesion in society, as well as to promote awareness and tolerance.

Holger has more than 20 years’ experience working at Germany’s biggest admission-free festival RhEINKULTUR in Bonn, which attracted a daily audience of 160,000 until its final edition in 2011.

Today Holger is a booker and consultant, and forms part of the management teams of various festivals such as DAS FEST in Karlsruhe, and SUPERBLOOM in Munich.

He is the co-author of stay SOUND & CHECK yourself , a publication that deals with stress and mental health in the live music, festival and event industries. He also co-wrote Sounds For Nature guidelines for environmentally friendly events.

Holger holds a diploma in media economics from RheinischeFachhochschule Cologne and was a lecturer in sustainable festival and event management at Fresenius University of Applied Sciences in Cologne and Düsseldorf.

He is also an active musician.