Mojo Concerts b.v., (A Live Nation Company) – Netherlands
Festival director of the A Campingflight To Lowlands Paradise festival (aka Lowlands).
Lowlands is a 3-day camping festival with 60,000 visitors per day. In 2017, it took place for the 25th time and was sold out.
Eric van Eerdenburg, also known as Mr. Lowlands, is an archetype festival director. He brings to the job a vast amount of experience and a familiarity with the challenges that are part of the handling of a large-scale music event. At the same time, he maintains an awareness of both the ups and the downs experienced by both artists and audiences.
Over decades, Lowlands has contributed to the modern DNA of music festivals and paved the way for other, younger festivals.
With the Solar park that has been built in the Lowlands carpark, a long-held dream to make the world more sustainable comes true. Solarfield and MOJO will present the world’s largest solar carport in May 2022.
Besides festival director, Eric is member of the management team of Mojo Concerts.
Mojo Concerts promotes about 200 shows, about a dozen major festivals ( A Campingflight to Lowlands Paradise, North Sea Jazz Festival, Pinkpop, Down The Rabbit Hole, and WOO HAH! ) and books about 2,500 club shows per year in the Netherlands.