Alyona has worked in the music industry for almost a decade. Starting as a volunteer for a music festival, she soon grew to the position of programme director, taking care of 100+ acts performing on the biggest festival stages in Ukraine.

She believes in the power of education and networking, having done music exchange projects in Germany, the Netherlands, Czech Republic, and even in the Middle East (Kyrgyzstan, hello!).

Along with a colleague, she co-founded Music Export Ukraine, an independent organisation that helps Ukrainian artists build international careers. Since then, she has showcased local talents at professional events in more than 20 countries, lobbied sector needs in Ukraine and Europe, did dozens of international projects, and became an expert in European funding.  And strangely, she still enjoys music!