Hosts: Sana Ali Aamir (Fever) & Christoph Scholz (Semmel Concerts Entertainment)

From Instagrammable moments and dynamic pricing to NFT merchandise – the experience economy is all about building products around the fans. Integrating customers into immersive worlds has become one of the central goals within the cultural landscape.

So just what does the future experience look, feel (and perhaps taste or smell?) like for an increasingly engaged visitor with equally increasing expectations? And what new routes are there to reach and entice these visitors?

Sana Ali Aamir, GM of Fever for the UK and Nordics, and Christoph Scholz will introduce forward-thinking projects and marketing strategies from around the world.